Meet Headstart

Headstart Group Ltd. is the passion project of Founder and CEO Dannie Hongchoy. In 2006, after pursuing a successful career in the corporate world, Dannie decided to use her entrepreneurial skills to fulfil her childhood dream of making a positive impact on Hong Kong society.

Having lived all over the world, Dannie recognised the importance of mastering the English language and sought to create a network of schools and teachers who were passionate about education.

“When I was a little girl, I wanted to be an Ambassador because I wanted to change the world.

Education, particularly language, has the ability to break down barriers and foster understanding and trust.

My hope is to give Hong Kong’s students an opportunity to build bonds throughout the global community by giving them access to quality English language support.”

Dannie Hongchoy Chief Executive Officer & Executive Director

CEO Dannie Hongchoy

Our Value

Headstart CREST Model

Educational Services Department

We serve our schools with all our heart. We listen to your needs and your concerns and we promise that together we can achieve what you intend for your students.

Teacher Recruitment and Allocation Department

We are single-minded in our pursuit of excellence for our teachers. We never give ourselves any excuse for not giving the best to our schools.

Quality Management Department

We believe the true measure of our success lies in the trusted relationship we share with our schools, the care and love with which we embrace our students and the quality and quantity of our team of NETs.

Product Department

We are the source of intelligence and knowledge. We strive to always walk before everybody else and know more than anyone else so that we can raise the bar for our schools.

Marketing Department

We proudly present Headstart to the school community so everyone knows who we are, what we do and why they should trust us and use our services.

Human Resources and Finance Department

We organise the company and make things happen for our colleagues so everyone can complete their tasks and reach our goals to the highest standard.